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Whether you’re big or small, putting together a PR strategy pays off in multiple ways. A press release that a reporter turns into an article could send new customers to your door. Having a good reputation in your community strengthens your business’ sales and longevity.

When making staffing decisions, it’s important to consider all the variables. You may be hiring support growth, or bring in new clients. Other times, the role in a cost center, and you’ll need to evaluate if existing revenues can support added costs.

For many companies, personnel and personnel-related costs represent the biggest chunk of their expenses. During this pandemic, companies of all sizes have had to take a closer look at their personnel costs to see where cuts can be made. This has resulted in millions of people losing their jobs. But what if there were alternatives?

Companies large and small are struggling in this age of COVID. In Chicago alone, an estimated 4,000 small businesses have shuttered.

When you started your business, you probably didn’t think about its end. The first few months, years, or decades, your focus was likely growing your sales, developing new products or services, and building your reputation in the community. But, at some point, you may start wondering if it’s time to sell.

Have your sales dived during COVID? You wouldn’t be alone - many small businesses have struggled with the abrupt shift in our economy.

For many small businesses, operating under ordinary conditions is hard enough when it comes to maintaining cash flow, especially for small businesses.  However, when you toss in a pandemic on top of the usual obstacles that appear, the situation may feel overwhelming.  Yet, despite the vast majority of small businesses in the U.S.

As a small business owner, you know all too well that it is important to keep track of every dollar.  Along with paying any employees you may have, you also must have money available to purchase new equipment, pay for insurance, make improvements to your building when needed and so forth.  Unfortunately, there are almost always times when unexpe